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Jacob McGill

8020 Media Inc | Connecting Ideas to Audiences And Automating Your Growth

Location Vancouver
Number of Articles 46
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Jacob McGill 's Work 46 Articles
Apr 01, 2025 Sales Funnel Optimization: How Page Speed Directly Impacts Conversions
Sales Funnel Optimization: How Page Speed Directly Impacts Conversions

Speed matters. 53% of mobile users abandon sites that take longer than three seconds to load, according to Google. A slow-loading website doesn’t just frustrate visitors—it actively kills conversions. For businesses focused on sales funnel optimization, improving page load speed is one of the easiest and most impactful

by Jacob McGill
Mar 28, 2025 3 Proven Strategies for B2B Lead Generation That Drive Real Growth
3 Proven Strategies for B2B Lead Generation That Drive Real Growth

Generating high-quality leads in the B2B space isn’t just about volume—it’s about attracting the right customers who convert and stay. While paid ads and cold outreach can work, proven strategies like referral programs consistently deliver better results. According to Nielsen, 92% of people trust recommendations from friends

by Jacob McGill
Mar 25, 2025 Beyond Transactions: How Loyalty Programs Drive Client Retention and Business Growth
Beyond Transactions: How Loyalty Programs Drive Client Retention and Business Growth

Acquiring new customers is important—but retaining existing clients is where true profitability lies. Loyalty programs aren’t just about rewards; they’re about deepening relationships, increasing lifetime value, and reducing churn. When clients feel recognized and appreciated, they stay longer, spend more, and refer others. By offering exclusive benefits,

by Jacob McGill
Mar 21, 2025 Why Continuous Sales Training is the Key to Sustained Growth and Higher Conversions
Why Continuous Sales Training is the Key to Sustained Growth and Higher Conversions

Sales training isn’t a one-time event—it’s an ongoing investment that keeps your team sharp, adaptable, and competitive. The market is always evolving, buyer behaviors shift, new competitors emerge, and product offerings change. Without consistent training, even the best sales teams can fall behind. Regular coaching and skill

by Jacob McGill
Mar 18, 2025 Expanding Globally? How to Navigate International Regulatory Compliance with Confidence
Expanding Globally? How to Navigate International Regulatory Compliance with Confidence

Expanding into international markets presents massive growth opportunities, but it also comes with complex regulatory hurdles. From data protection laws to advertising restrictions and import/export regulations, failing to comply with local rules can result in costly fines, legal roadblocks, and reputational damage. To scale successfully, businesses must understand and

by Jacob McGill
Mar 14, 2025 Empowering Your Team: How Brand Training Drives Consistency and Credibility
Empowering Your Team: How Brand Training Drives Consistency and Credibility

Your employees aren’t just part of your business—they are your brand. Every email, presentation, social media post, or client interaction reflects your company’s identity. Without clear training, inconsistencies in messaging, design, and communication can weaken brand credibility and create confusion. Providing structured brand training ensures that everyone—

by Jacob McGill
Mar 11, 2025 Unlocking the Full Potential of Marketing Automation: Why Training is the Key to Success
Unlocking the Full Potential of Marketing Automation: Why Training is the Key to Success

Investing in marketing automation tools is only half the battle—ensuring your team knows how to use them effectively is what truly drives results. Without proper training, even the most advanced automation platforms can lead to misconfigurations, wasted opportunities, and suboptimal performance. By equipping your team with the skills to

by Jacob McGill
Mar 07, 2025 The Growth Lever Most Companies Ignore: Strategic Partnerships
The Growth Lever Most Companies Ignore: Strategic Partnerships

Scaling a business is expensive. Acquiring new customers through paid ads, outbound sales, and direct marketing can burn through cash fast—especially for SaaS, professional services, and specialized industries where customer acquisition costs (CAC) are high. But what if there was a way to expand your reach, increase credibility, and

by Jacob McGill
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