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Matt Wood

Branding expert with 20+ years in graphic design, passionate about aligning brand promises with touchpoints to enhance customer experiences.

Location Vancouver
Number of Articles 24
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Matt Wood's Work 24 Articles
ColorPsychology   -   Jan 28, 2025 Psychology Of Colours In Branding.
Psychology Of Colours In Branding.

5. Purple: Purple is associated with luxury, creativity, and spirituality. Beauty and luxury brands often use it to convey a sense of elegance and exclusivity.

by Matt Wood
Jan 21, 2025 Importance Of Graphics In Social Media Branding.
Importance Of Graphics In Social Media Branding.

In the dynamic world of social media, graphics play a pivotal role in branding. The right visuals can capture attention, convey messages, and create memorable experiences for the audience. This post highlights the importance of graphics in social media branding. Immediate Impact: Social media is a fast-paced environment where users

by Matt Wood
Jan 14, 2025 Importance of website design in branding.
Importance of website design in branding.

In today's digital age, a website is often the first point of interaction between a brand and its potential customers. This makes website design a critical component of branding. An effectively designed website can elevate a brand, enhance user experience, and drive business success. This post will delve

by Matt Wood
Dec 28, 2024 The vision of a book in a computer.
The vision of a book in a computer.

Apple's strategy is really simple. What we want to do is we want to put an incredibly great computer in a book that you can carry around with you and that you can learn how to use in 20 minutes. We don't know how to do

by Matt Wood
Dec 26, 2024 The Brand of Christmas: Tradition, Commerce, and Cultural Unity
The Brand of Christmas: Tradition, Commerce, and Cultural Unity

Christmas is more than a season; it’s a brand. Rooted in centuries-old traditions and steeped in modern commercialism, the "brand" of Christmas evokes feelings of warmth, joy, and togetherness. It’s a cultural phenomenon that transcends religious boundaries and geographical borders, becoming a global symbol of generosity,

by Matt Wood
Dec 24, 2024 Coca-Cola and Santa Claus: A Legendary Branding Partnership
Coca-Cola and Santa Claus: A Legendary Branding Partnership

Coca-Cola and Santa Claus share one of the most iconic branding relationships in modern history. While Santa Claus existed as a beloved cultural figure long before Coca-Cola, the beverage giant played a pivotal role in shaping the modern image of Santa and cementing him as a global symbol of holiday

by Matt Wood
Dec 23, 2024 Social Media's Next Frontier: 15 Game-Changing Trends for 2025 Marketers Must Know
Social Media's Next Frontier: 15 Game-Changing Trends for 2025 Marketers Must Know

Hootsuite's "Social Media Trends 2025" report identifies 15 key trends shaping the social media landscape, offering insights and actionable strategies for marketers. 1. AI's Integration into Social Media Artificial intelligence (AI) has become integral to social media platforms and marketing strategies. Platforms like Meta

by Matt Wood
Dec 23, 2024 Frankster The Prankster
Frankster The Prankster

Impresa Brand360 is super proud to have worked with legendary advertising guru Frank Palmer on his new book "Frankster The Prankster: The Master of the Belly Laugh!” In The Prankster, Frank Palmer invites readers into a world where mischief reigns and humor takes unexpected turns. With a keen eye

by Matt Wood
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