Matt Wood

Lloyds Bank's new rebrand focuses on modernizing its image to reflect the shift towards mobile banking excellence. The refreshed design aims to connect with tech-savvy customers while retaining the brand's heritage. Read more: https://lnkd.in/giVYzZ3M

In the world of dating apps, standing out in a competitive field can be a daunting task. However, Tinder and Bumble emerged as frontrunners, not just because of their innovative platforms, but due in large part to their genius early marketing strategies. Let's take a dive into some

The Nyctograph is a fascinating piece of history that has captured the imagination of many due to its unique purpose and inventor. Created in 1891 by Lewis Carroll, the author of Alice's Adventures in Wonderland, the Nyctograph was designed as a tool to write in the dark without

Eco-friendly design is becoming increasingly important as businesses and consumers become more environmentally conscious. Implementing sustainable design practices benefits the planet and appeals to a growing demographic of eco-aware customers. This post provides essential tips for incorporating eco-friendly practices into your design projects. Use Sustainable Materials: When it comes to

My amazing Kid (Helena, 17) , after a trip to Nashville earlier in the year to record songs, has released her first-ever single today. I am proud to share... Rising music artist Hel Sam Wilds, a 17-year-old singer-songwriter, is thrilled to announce the release of her debut single, "Weekend Blues.

Sensory branding, an approach that engages multiple senses to enhance customer experience and brand recall, has been effectively employed by various brands to create a deeper emotional connection with their audience. This post examines some insightful examples of sensory branding, demonstrating how this strategy can elevate a brand's

(This is a summary of the video below) In recent times, major tech giants have experienced a shift that cannot be ignored. Once lauded for their innovative solutions and customer-friendly services, companies like Amazon, Uber, and Netflix now seem to be treading a very different path. Initially, these companies thrived

In marketing and advertising, copywriting and design are like two sides of the same coin. While design captures attention and creates the first impression, copywriting engages and communicates the message. This post delves into how copywriting complements design, creating a harmonious and effective synergy. 1. Enhancing Visual Messaging: Good design