Build Relationships that Matter and Become a Global Superconnector
One of the best books I have read on building business relationships is Super Connectors: Stop Networking and Start Building Relationships that Matter by Scott Gerber and Ryan Paugh. Their book emphasizes that being a global super-connector is about quality, not quantity. It’s not simply collecting business cards or social media connections but building genuine, value-based relationships that transcend traditional networking.
The foundation of super-connecting lies in authenticity and reciprocity. Gerber and Paugh suggest approaching relationships with a service mindset, looking for ways to help and uplift others without expecting immediate returns. A global super-connector fosters connections across diverse fields and cultures, opening doors and facilitating growth for others, strengthening their network.
Empathy is another key trait. To connect meaningfully with people worldwide, one must listen actively and show real interest in their lives, challenges, and aspirations. When you remember someone’s unique needs or goals, you can introduce them to the right people, adding immense value to their journey. This compassionate approach fosters understanding and strengthens relationships.
Moreover, Gerber and Paugh advocate creating a "curated network." Rather than accumulating contacts, focus on connecting with individuals who share your values and aspirations or complement your expertise. This selective approach allows you to engage deeply, building trust and credibility that resonates across borders.
Finally, a super-connector nurtures relationships over time. Regularly follow up, celebrate others' successes, and be present in times of need. As you prioritize genuine relationships over superficial networking, you’ll cultivate a global network of meaningful connections that bring value not only to you but to everyone in your orbit. This commitment to nurturing relationships demonstrates your dedication to your network.
Joseph Willmott, CEO of World Referral Network
Members Discussion