Crafting Compelling Blog Content Part Four

Abel Marketing is a content creation business that helps you craft written messages that reach your audience and help you achieve your business goals.

It has been a while since we posted our series of posts regarding crafting compelling blog content, so here goes part four of that series.

Structure Your Content

As challenging as it is to craft compelling blog content, you also need to know how to structure it to be easily readable. Paragraphs, bullet points, and subheadings can improve readability. In this post, you will see how we have broken down the different topics this way to create structured content.

Readers of your posts or content online scan and absorb content in a way that is not what you might think. This book, You Should Test That, was written by Chris Goward. It demonstrates how people read your content and how you can structure content to match their reading patterns.

These are known as heatmaps. They show which parts of your blog post visitors interact with the most, helping you optimize the layout for better engagement.

Optimization and Promotion

Optimize for SEO

SEO isn’t just another three-letter tech acronym. It stands for Search Engine Optimization and is crucial to crafting compelling content online. Optimizing for SEO is a must to attract attention to your content.

Including relevant keywords, we have crafted compelling blog content as a keyword for this post, in your headings, subheadings, and throughout the content, to help your content rank in search engines like Google.

To provide additional value and context, link internally to relevant content within your website and other websites. External links are the foundation of the internet and are a vital part of SEO and creating great content.

Want to know more about how to craft compelling blog content?

Reach out to us via email at info@abelmarketing.ca

Ben Abel Abel Marketing. Content Creator.

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