Crafting Compelling Blog Content Part Two
Abel Marketing has a practical and easy-to-follow style guide for business owners who are accountants/bookkeepers and professionals transitioning to becoming business strategists.
Ben Abel
Abel Marketing is a content creation business that helps you craft written messages that reach your audience and help you achieve your business goals.
Our first post provided some essential points to help you craft compelling blog content. Here are some more tips to help you with writing great content.
4. Research Keywords
Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords for your audience. Incorporate these keywords naturally into your content to improve SEO. This can be challenging for you as an accountant or bookkeeper if you don't have much experience with this, and Abel Marketing can help.
5. Create a Content Calendar
Plan your content ahead of time. This helps ensure a consistent posting schedule and allows for strategic planning around events, holidays, and product launches.
6. Writing Compelling Content
Using a clear and conversational tone is vital to writing compelling content, and it's harder to do than you think. Even if the copywriter doesn't write the content for you and you do it yourself or use artificial intelligence (AI) like ChatGpt, a copywriter can copy edit your work so it sounds like you and not the program that wrote it.
A copywriter can also help you write as if you’re speaking directly to your reader. Using “you” and “your” to create a personal connection helps maintain a friendly and approachable tone, especially for topics like accounting and bookkeeping.
Abel Marketing has a practical and easy-to-follow style guide for business owners who are accountants/bookkeepers and professionals transitioning to becoming business strategists.
Ben Abel Abel Marketing. Content Creator.
By Ben Abel Founder Abel Marketing
E Mail Here: info@abelmarketing.ca
About Abel Marketing
Abel Marketing has a practical and easy-to-follow style guide for business owners who are accountants/bookkeepers and professionals transitioning to becoming business strategists. This guide will equip you with the necessary skills and knowledge to market your business effectively.
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Tags: #Ben Able #Innovative Marketing #Marketing #WRN Contributor #Content Creator #Blogging
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