Creating an expert Content Strategy

We previously discussed crafting compelling blog content in a couple of posts, but the most crucial reason was to help you understand the importance of creating an expert content strategy.

It works like this: Create a content strategy, understand why you are doing so, and then create compelling blog content to fulfill that strategy.

This isn't as easy as you may think, but Abel Marketing is here to help guide you through the creation of content and strategy.

The most important thing to remember is that a comprehensive approach that aligns your business goals with your audience's needs and preferences.

We've come up with several crucial points to help get you started.

Define Your Goals

You would be surprised how many well-intentioned plans don't have a foundation of goals for a content project.

It's simple: What do you want to achieve with your content?

Is it brand awareness, lead generation, or customer retention? These three points are each worthy of a blog post, but the main point is that you are trying to attract attention to your business with the hope of having customers buy from you.

KPIs or key performance indicators measure success with website traffic, engagement, and conversion rates.

Again, KPIs are a ubiquitous marketing term often thrown around without people understanding what they are used for.

We always follow the KISS principle: Keep it Simple, Stupid. Stay away from KPIs and hire someone like us to help you figure them out.