I network frequently and networking events are gold mines for meeting potential business partners, clients, and mentors. However, the real challenge begins after the event: maintaining and nurturing those connections. This article highlights effective follow-up strategies that can help entrepreneurs build lasting relationships.

But First: I need to enter my new contacts into my phone or CRM with a note to remind me who the person is, what service they offer and any personal details to help me remember later.

Why Follow-Up Matters

  • First Impressions are Fleeting: Reinforce your initial meeting by reaching out and reminding them who you are.
  • Building Trust: Consistent communication builds trust and credibility.
  • Opportunities for Collaboration: Keeping in touch opens doors for future collaborations and partnerships.

Crafting the Perfect Follow-Up Message

  • Personalize Your Message: Reference specifics from your conversation to show genuine interest. My notes in the person's contact helps me here.
  • Be Timely: Reach out within 24-48 hours after the event while the interaction is still fresh.
  • Express Gratitude: Thank them for their time and highlight what you found valuable in your conversation.

Tools and Techniques for Effective Follow-Up

  • Email: A well-crafted email can go a long way. Keep it concise and to the point.
  • Social Media: Connect on LinkedIn or follow them on Twitter. Engage with their content to stay visible.
  • Phone Calls: A quick call can add a personal touch and is often more memorable.

Making Your Follow-Up Stand Out

  • Offer Value: Share relevant articles, resources, or introductions to other valuable contacts.
  • Schedule a Coffee Meeting: Suggest a casual meeting to continue the conversation.
  • Send a Handwritten Note: In the digital age, a handwritten note can make a lasting impression.

Avoiding Common Follow-Up Pitfalls

  • Don’t Be Pushy: Respect their time and space. Follow up without being intrusive.
  • Stay Consistent: Don’t let too much time pass between communications. Regular, but not overbearing, check-ins are key.
  • Be Genuine: Authenticity is crucial. Show genuine interest in their well-being and success.

Conclusion

Mastering the art of follow-up is essential for turning initial contacts into meaningful and productive relationships. By implementing these strategies, entrepreneurs can ensure their networking efforts lead to long-lasting business opportunities.

If you're looking for some detailed sources to dive deeper into these topics, here are a few recommendations:

  • Books:
    • "Never Eat Alone" by Keith Ferrazzi: A classic on building a network.
    • "How to Win Friends and Influence People" by Dale Carnegie: Timeless advice on interpersonal skills.
  • Articles and Blogs:
    • Harvard Business Review has a wealth of articles on networking and professional relationships.
    • Entrepreneur and Inc. Magazine often feature practical tips and strategies for entrepreneurs.

WBN News - Kitsilano Edition

Karalee Greer - Publisher

Tags: #WBN News - Kitsilano Edition #Karalee Greer #Kits #Kitsilano #Local Businesses #Kitsilano Business #Networking #Follow-Up Strategies #Business Relationships #Entrepreneurship #Professional Development #Communication Skills #Relationship Building #Strategic Alliances

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