Eyes on Africa: The High Cost of Style – Why Production Remains Expensive in Nigeria

Nigeria’s fashion industry holds immense potential—but behind the vibrant prints and bold designs lies a costly production process that stifles many emerging brands. One of the biggest hurdles fashion entrepreneurs face is the high cost of raw materials, much of which are imported at premium prices due to weak local supply chains.

Unreliable electricity adds to the problem. Many designers and textile producers rely on expensive fuel for generators, driving up overheads and limiting working hours. When combined with inflation and inconsistent infrastructure, the result is higher production costs that are passed onto the consumer—making local products less competitive than cheap imports.

This cost imbalance makes it difficult for talented creatives to scale or sustain their businesses. While Nigeria is rich in creativity, it still lacks affordable access to quality textiles, energy, and tools needed to thrive. Addressing these production cost issues is essential if Nigeria is to become a truly global player in fashion.

#Made In Nigeria #Fashion Entrepreneurs #Textile Industry #Africa Fashion

Adaobi Promise is a fashion entrepreneur, certified project manager, and humanitarian dedicated to empowering women and girls through style, education, and opportunity. As founder of a fashion and mercantile business, she creates clothing that inspires confidence and self-expression.

She serves on the Women’s Leadership Committee of LetsMakeTheDifference.org, a global network advancing equity and opportunity. Through this partnership, Adaobi contributes to stories and initiatives featured in the Nashville paper, helping amplify voices driving change around the world.