From Flyers to Facebook: How Small Brick-and-Mortar Shops Can Thrive with Social Selling

Social Selling Series #1

For decades, small brick-and-mortar businesses relied on flyers, newspaper ads, and word-of-mouth to attract customers. But as consumer behavior shifts online, social selling is now the most powerful tool for driving foot traffic and increasing sales. Here’s how local shops can transition from traditional advertising to digital success.

1. Build a Local Online Presence

The first step in social selling is ensuring your business is discoverable. Set up a Google Business Profile, where customers can find your location, hours, and reviews. Then, create engaging social media profiles on Facebook and Instagram—two of the best platforms for local businesses.

2. Engage Your Community, Not Just Sell

Unlike traditional ads that push promotions, social selling is about building relationships with customers. Post behind-the-scenes content, showcase new arrivals, and respond to comments and messages quickly. Encourage happy customers to tag your business in posts, giving you free, authentic marketing.

3. Use Facebook and Instagram Stories

Stories offer a casual way to connect with customers daily. Use them to share limited-time offers, showcase new stock, or highlight happy shoppers. Interactive stickers like polls and Q&As help boost engagement and make followers feel involved.

4. Leverage Social Proof & Reviews

Consumers trust other customers more than ads. Encourage patrons to leave reviews on Facebook and Google, or even post their purchases on Instagram. Feature these testimonials in your content to build credibility.

5. Invest in Low-Cost Social Ads

Unlike expensive newspaper ads, Facebook and Instagram allow hyper-targeted advertising to reach customers in your area. Start small, running ads with special promotions or exclusive discounts for online followers.

Final Thoughts

Social selling isn’t just an alternative to traditional advertising—it’s a necessity. By engaging with local customers online, brick-and-mortar shops can create a loyal community and keep their business thriving in the digital era.

WBN News - South Delta Edition

Robert Skinner - Publisher

#WBN News South Delta Edition #Robert Skinner Publisher #Social Selling #Small Business #Shop Local #Digital Marketing #Local Shops