The transition from traditional media to new media has redefined how news is consumed globally. This shift, driven by the rise of digital platforms, reflects profound changes in audience behaviors and advertising revenues, impacting how media organizations strategize their content delivery.

Statistics highlight a stark decline in traditional media usage. According to Pew Research Center, newspaper circulation in the U.S., for example, saw a steep decline, with total weekday circulation falling from about 55 million in the early 2000s to around 24.3 million by 2021. Similarly, viewership for traditional TV news has also dwindled. A Nielsen report indicated that total average viewership across major network news channels declined by about 10% from 2019 to 2020, continuing a longer-term trend of audience attrition.

In contrast, digital media consumption has surged. Pew Research Center reports that as of 2023, roughly 84% of U.S. adults get some of their news from digital devices, a significant increase from just a few years prior. This includes major growth in mobile news consumption, with Statista reporting that over 92% of internet users accessed news via mobile devices in 2023.

Advertising revenue trends corroborate these changes. While traditional print advertising revenues have plummeted, digital advertising has flourished. In 2020, digital advertising expenditures surpassed traditional media ad spending for the first time, signaling a pivotal shift in marketing strategies towards online platforms.

The emergence of social media as a news source further underscores this transition. Platforms like Facebook and Twitter have become critical for news dissemination, with algorithms and personalized feeds transforming how news is curated and consumed. This new media landscape emphasizes immediacy, interactivity, and accessibility, fundamentally altering the public’s relationship with news.

George Moen:  Publisher / Co-Founder WRN News

Tags: #George Moen #Journalism #Newspapers #News #Digital News #Radio #Television #TV #Magazines

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