Giving Tuesday: The Day No Business Can Afford to Miss

Coming up on December 3, 2024!

This Giving Tuesday, businesses have an incredible opportunity to be part of something bigger than profit. Born in 2012 as a counterbalance to the surge in corporate profits and the overspending frenzy of Black Friday, Giving Tuesday has blossomed into a global movement, raising $3.1 billion for charity in the U.S. alone in 2022—a clear sign that people are eager to make a difference and support causes that truly matter.

And it’s not just nonprofits that benefit. Forward-thinking businesses and corporations know that philanthropy is more than tax perks—it’s a powerful driver of brand loyalty and employee engagement. Studies show that 71% of employees feel more fulfilled when they’re involved in their company’s social initiatives, and 87% of consumers choose brands that take a stand over those that don’t. As Simon Sinek shares in his popular TED Talk, The Power of WHY, when businesses connect with purpose, they inspire customers and their teams, building a truly impactful brand.

This Giving Tuesday, don’t miss the chance to boost your brand’s purpose. Be part of the movement, support a cause, and watch how it transforms the world and your business!

Wendy Huffman writes and speaks on Emotional Intelligence and Business Solutions. She is also CEO/ founder of LetsMakeTHEDifference.org and Let's Make The Difference Consulting, LLC.

Tags: #Giving Tuesday #brand purpose #social initiatives #business strategy

#global movement #Wendy Huffman