Networking often gets glamorized—events, handshakes, and smiles—but the truth is, real networking is built on grit, not gloss. It’s not about schmoozing or collecting business cards; it’s about building meaningful relationships, adding value, and doing the work long after the event is over.

Here’s the deal: if you’re not networking, you’re not working. The key to effective networking is showing up prepared, intentional, and ready to deliver. Before you even step foot into that room, research the attendees, create a killer introduction, and set clear goals. Networking is about farming, not hunting. You plant seeds, nurture connections, and let them grow over time.

During the event, you need to stand out. That means having a sharp, personalized elevator pitch and knowing how to engage in memorable conversations. It’s not about how many people you meet, but how well you connect. Use open-ended questions to spark dialogue, find common ground, and show genuine interest. Be the person they remember because you gave a damn.

But here’s the kicker: the fortune is in the follow-up. Most people fail right here. A great conversation means nothing if you don’t follow through. Organize your contacts, prioritize who to reach out to, and get personal with your follow-ups. Use a CRM to track interactions, and set up meetings within a week. Discipline and consistency are your allies.

So, are you networking or notworking? The real work begins when the event ends. Stay disciplined, stay connected, and watch your network turn into your net worth.

Shawn Bearman - World Referral Network

Tags: #Shawn Bearman #Networking #Networking Series

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