In 2008, a 23 year old college dropout had an idea, an online marketplace for handmade goods. Critics said e-commerce was too saturated. Today, Etsy is worth billions.

In the dynamic landscape of business development, cold calling remains one of the most challenging yet effective strategies for reaching potential clients.

The first time a potential customer interacts with your brand, whether through your website, social media, or even a business card, they form an opinion. And that opinion is shaped by how your business looks.

Whether it’s your website, social media, or even the packaging, your visual identity creates the first impression. If it looks professional and polished, customers are more likely to trust that your business is credible and worth their time

Let’s consider some reasons you may want to consider a complete re-brand for your business, not just a refresh.

Your logo is undeniably the king of your visual identity. It's often the first element people think of when they hear your brand’s name.

We are delighted to welcome Matt Wood to the WRN News Team, where he will share his valuable expertise on the essential elements of personal and corporate branding.