Colors have a profound effect on how we perceive things, and this extends to the way customers perceive brands. The psychology of color helps explain how different colors evoke specific emotions and responses in people.

Building a strong visual identity doesn’t have to break the bank. For small businesses, startups, or entrepreneurs on a tight budget, it’s possible to create an effective, professional visual identity with just a few strategic decisions and smart use of resources.

The first time a potential customer interacts with your brand, whether through your website, social media, or even a business card, they form an opinion. And that opinion is shaped by how your business looks.

Let’s consider some reasons you may want to consider a complete re-brand for your business, not just a refresh.

Your logo is undeniably the king of your visual identity. It's often the first element people think of when they hear your brand’s name.