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Brand Story   -   Dec 16, 2024 What is a Brand Story and Why Your Visual Identity Should Tell One
What is a Brand Story and Why Your Visual Identity Should Tell One

Every successful brand has a story to tell. Your brand story is the narrative that communicates who you are, what you stand for, and why your business exists. But here’s the thing—your brand story isn’t just about the words you use in your marketing materials.

Ben Abel   -   Dec 16, 2024 Crafting Compelling Blog Content Part Three
Blogging Image. Abel Marketing. Crafting Compelling Blog Content

Providing value in your content to your clients goes without saying, but if you are new to creating content, you may need to be made aware of how important this is.

Balancing Privacy and Personalization: A Business Guide in the Digital Age
Marketing   -   Feb 25, 2025 Balancing Privacy and Personalization: A Business Guide in the Digital Age

Whether it’s product recommendations, targeted advertisements, or tailored email campaigns, personalization has become a cornerstone of modern marketing and customer engagement. However, this reliance on data raises an important challenge: balancing personalization with privacy.

by Jenny Holly Hansen & WBN News Langley & WBN Ai
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Marketing   -   Feb 25, 2025 Balancing Privacy and Personalization: A Business Guide in the Digital Age
Balancing Privacy and Personalization: A Business Guide in the Digital Age

Whether it’s product recommendations, targeted advertisements, or tailored email campaigns, personalization has become a cornerstone of modern marketing and customer engagement. However, this reliance on data raises an important challenge: balancing personalization with privacy.

by Jenny Holly Hansen & WBN News Langley & WBN Ai
Brand Story   -   Dec 16, 2024 What is a Brand Story and Why Your Visual Identity Should Tell One
What is a Brand Story and Why Your Visual Identity Should Tell One

Every successful brand has a story to tell. Your brand story is the narrative that communicates who you are, what you stand for, and why your business exists. But here’s the thing—your brand story isn’t just about the words you use in your marketing materials.

by Azadeh Monshizadeh
Ben Abel   -   Dec 16, 2024 Crafting Compelling Blog Content Part Three
Blogging Image. Abel Marketing. Crafting Compelling Blog Content

Providing value in your content to your clients goes without saying, but if you are new to creating content, you may need to be made aware of how important this is.

by Ben Abel
business strategy   -   Nov 24, 2024 The Power of Persistence in Cold Calling: How to Play a Long Game Strategy
The Power of Persistence in Cold Calling: How to Play a Long Game Strategy

In the dynamic landscape of business development, cold calling remains one of the most challenging yet effective strategies for reaching potential clients.

by Blaise MacClayne
Ai   -   Nov 16, 2024 Coca-Cola - Unexpected Santa (AI-Generated Christmas Ad 2024)
Coca-Cola - Unexpected Santa (AI-Generated Christmas Ad 2024)

For now, Coca-Cola’s ad serves as a reminder that even an average AI-driven effort can stir up dialogue—and that’s a win.

by George Moen
Social Media   -   Nov 14, 2024 Exploring BlueSky: The New Decentralized Social Media Platform.
Exploring BlueSky: The New Decentralized Social Media Platform.

User-Controlled Algorithms: Unlike traditional platforms, BlueSky enables users to choose or design their own algorithms, letting them control their content feed according to their preferences.

by George Moen
Branding   -   Nov 02, 2024 Part 1 of a Five-Part Series on Branding Basics- Why Your Logo Is Just the Beginning: The True Power of Visual Identity
Part 1 of a Five-Part Series on Branding Basics- Why Your Logo Is Just the Beginning: The True Power of Visual Identity

Your logo is undeniably the king of your visual identity. It's often the first element people think of when they hear your brand’s name.

by Azadeh Monshizadeh
Ben Abel   -   Oct 14, 2024 Crafting Compelling Blog Content Part Two
Crafting Compelling Blog Content Part Two

Abel Marketing has a practical and easy-to-follow style guide for business owners who are accountants/bookkeepers and professionals transitioning to becoming business strategists.

by Ben Abel
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