Why “Meets Expectations” is Never Enough

In an era where organizations are desperate to retain top talent and motivate high-performing leaders, too many are inadvertently cultivating cultures of mediocrity, often without even realizing it.

Recent shifts in organizational practices, like downgrading performance review categories to make “Meets Expectations” the highest possible rating, might appear subtle on paper, yet their impact is profound, insidious, and costly.

The Real Price of “Just Good Enough”

Let’s begin with a clear, concrete example:

Consider a highly dedicated manager in healthcare, recognized year after year for excellence, empathy, integrity, and consistent performance beyond expectations. Over the past fifteen years, her annual reviews proudly acknowledged her exceptional contribution, fueling her motivation, loyalty, and commitment to surpass even higher standards.

Now imagine that, without genuine consultation or clear reasoning, her organization decides to eliminate “Exceeds Expectations” as a rating, settling instead on “Meets Expectations” as the highest mark available.

What message does this send?

To the employee, it’s clear: Excellence is no longer formally valued; exceptional effort is merely expected. Her reaction, understandably, is profound discouragement.

To the organization, the message might seem less obvious, but the consequences are tangible and devastating:

  • Loss of Morale and Engagement:
    The first casualty is always employee morale. When employees perceive that their exceptional contributions are no longer formally acknowledged, enthusiasm wanes, engagement decreases, and commitment to the organization’s mission inevitably suffers.
  • Diminished Productivity and Innovation:
    Employees who feel undervalued cease to invest discretionary effort. Productivity begins to decline, creativity is stifled, and innovative ideas dry up. The result? Organizations settle into stagnation, missing out on critical opportunities for growth and improvement.
  • Higher Employee Turnover:
    Exceptional employees have choices. When they no longer feel recognized, top talent begins to explore external opportunities. The cost of turnover is substantial, including hiring, onboarding, and retraining, expenses that could have been avoided with simple recognition and respect.
  • Erosion of Organizational Culture:
    Cultures thrive or collapse based on what is consistently reinforced. Organizations that normalize mediocrity by making exceptional performance invisible breed resentment, complacency, and a collective lowering of standards.

The True Value of Exceptional Recognition

The case is clear: meaningful recognition isn’t simply “nice to have”, it’s a strategic imperative. Leaders and employers who genuinely understand human motivation recognize that formally acknowledging exceptional performance doesn’t merely maintain morale, it actively drives it.

Here’s what happens when excellence is formally and genuinely celebrated:

  • Motivation and Loyalty Surge:
    Employees feel seen, appreciated, and valued. They invest deeper into their roles, offering innovative solutions, greater productivity, and an intrinsic desire to continue excelling.
  • Retention Improves Dramatically:
    Employees remain loyal when their worth is validated. By clearly rewarding excellence, companies reduce costly turnover and create robust leadership pipelines.
  • Excellence Becomes the Norm:
    A culture that explicitly values exceptional performance encourages others to aspire similarly. Excellence becomes contagious, raising the performance level of entire teams, departments, and eventually, the entire organization.

A Call to Action for Employers and Leaders

In today’s challenging economic and professional landscape, the margin for error is thin. Employers and senior leaders must ask themselves:

  • What message is our performance review system sending?
  • Are we unintentionally punishing excellence by normalizing mediocrity?
  • Is our approach aligned with the future we genuinely desire—one of growth, innovation, and outstanding service?

If not, it’s time to recalibrate:

  • Reinstate and clearly define levels of exceptional performance.
  • Reward and recognize excellence consistently and meaningfully.
  • Foster open dialogues that respect and empower your leaders.

By consciously choosing to value and formally acknowledge exceptional contribution, your organization ensures its vitality, attracts and retains top talent, and reaffirms its commitment to true excellence, not just on paper, but in practice.

In doing so, you invest not only in your employees but in your organization’s lasting strength and success.

Let’s Keep Talking!

Peter Comrie
Co-Founder and Human Capital Specialist at Full Spectrum Leadership Inc.
Reach out to me at peter@fullspectrumleadership.com

Or connect with me here to book a call!

Reach me on Linkedin; https://www.linkedin.com/in/petercomrie/

We can also chat on Bluesky: @petercomrie.bsky.social     

Tags: #Mediocrity, #Leadership and Impact, #Full Spectrum Leadership, #Peter Comrie

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