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Summary findings:
ā¢ Strong online growth is expected as inflationary pressures continue to ease and consumer purchase power improves
ā¢ Mobile Shopping will power spending velocity across the ecommerce landscape and retailers that optimize for mobile will benefit
ā¢ Price sensitivity will remain persistent, competitive discounts, along with strong value propositions, will be leveraged by retailers to unlock new growth ā¢ Social influencer/affiliate marketing will deliver strong performance gains and power stronger visitor share for brands
ā¢ Expedited shipping will see more popularity this season, as consumers prioritize speed and convenience
ā¢ Buy Now Pay Later (BNPL) will continue to grow and on Cyber Monday set a new spend record. BNPL will be especially strong though mobile devices
ā¢ Traffic to online retail sites from GenAI sources is continuing to grow and is expected to see a surge this holiday season
Read the full report:
https://business.adobe.com/resources/sdk/adobe-holiday-shopping-forecast.html
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