๐ง๐ต๐ฒ ๐๐ผ๐๐ป๐๐๐ฟ๐ป ๐ผ๐ณ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต: ๐ก๐ฎ๐๐ถ๐ด๐ฎ๐๐ถ๐ป๐ด ๐ง๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ต๐ฒ ๐๐น๐๐๐๐ฒ๐ฟ
(This is a summary of the video below)
Google Search used to be magic. It offered instant access to information, providing answers within seconds. However, over the past few years, this once seamless experience has become cluttered and laden with ads, diminishing its efficiency and trustworthiness.
A Flood of Ads
Entering a search query for something as simple as "how to secure my data" now results in an overwhelming display of ads before actual search results. These arenโt just any ads; theyโre indistinguishable from genuine search results, requiring users to sift through them to find relevant information. It's not just the aesthetics; it disrupts the user's journey, prioritizing ad revenue over user satisfaction.
The Fold Dilemma
The concept of โthe fold,โ originating from newspapers, dictates keeping the most important content visible before the need to scroll. Google has strayed from this approach; the entire fold is filled with sponsored content. Historically, users could easily identify ads which were distinctly marked. Now, they blend in with real results, deceiving viewers and steering them toward paid content.
Eroding Trust
Shopping searches are plagued with carousel ads, leaving valuable organic results obscured. This is exacerbated by search engine optimization (SEO) tricks, where companies focus on boosting visibility rather than providing quality content. As a result, users are frequently met with low-quality articles and outdated information, further eroding the trust in Google's once-reliable search engine.
AI Complications
In incorporating AI to summarize and serve information quickly, Google risks bypassing the very websites it relies on for data. This could shift all search activity into Google's domain, effectively marginalizing other content creators and reducing their visibility and value to users.
The Path Forward
For those seeking the web experience reminiscent of earlier days, tools like Surfshark VPN are recommended. They offer a cleaner browsing experience by reducing clutter and enhancing privacy, providing a glimpse into the past where the focus was on quality content and user satisfaction.
Watch: https://www.youtube.com/watch?v=uSGVk2KVokQ
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Even though this article points out room for improvement, as of right now (depending on the region), 90% of online searches are with Google. At Impresa Brand360, we help clients with their Search Engine Optimisation to rank high on Google Search.
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#GoogleSearch #SEOChallenges #DigitalMarketing #SearchEngineTrends #OnlineV
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