𝗧𝗵𝗲 𝗗𝗲𝗰𝗹𝗶𝗻𝗲 𝗼𝗳 𝗕𝗶𝗴 𝗧𝗲𝗰𝗵: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗘𝗻𝘀𝗵*𝘁𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗵𝗲𝗻𝗼𝗺𝗲𝗻𝗼𝗻

(This is a summary of the video below)

In recent times, major tech giants have experienced a shift that cannot be ignored. Once lauded for their innovative solutions and customer-friendly services, companies like Amazon, Uber, and Netflix now seem to be treading a very different path. Initially, these companies thrived by going above and beyond for their users, solving problems and gaining loyal followings. However, the allure of quick profits for shareholders has led to what Cory Doctorow terms "Ensh*ttification."

Take Uber, for instance. What started as a revolutionary service offering convenient, affordable rides has transformed into a tiered system that leaves many users paying more for less. This increasingly segmented approach allows Uber to squeeze every possible dollar from both users and drivers by imposing diverse pricing tiers without necessarily improving service quality.

Netflix has followed a similar trajectory, introducing multiple subscription tiers, ultimately charging more for features that once came as standard. The ad-free experience is now a luxury, reflecting a broader trend where users are increasingly asked to pay more for what they once enjoyed for less.

Amazon's model, too, has seen a shift. Prime, initially a boon for fast delivery enthusiasts, now demands additional payments for the very conveniences it once promised. This dual charge—monthly fees alongside traditional costs to ensure expedited delivery—erases the benefits that initially drew customers.

Subscriptions on their own aren't inherently bad—they can make services accessible and ensure continuous improvement. But when combined with dark patterns designed to trap users in a cycle of payments and tiered options that degrade the base service, consumers end up with less value.

The Ensh*ttification strategy systematically turns initial offerings into diluted, expensive shadows of their former selves, primarily in service of investor gains. As the number of subscriptions grows, individual value diminishes, leading consumers to spend more just to maintain past levels of service.

In conclusion, while the model may benefit companies in the short term, it risks alienating the consumers who propelled them to success. Moving forward, regulation and consumer awareness could help maintain the integrity of these services and encourage equitable business practices.

Watch the video: https://www.youtube.com/watch?v=wVYG1mu8Lg8
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