Leveraging the local Film Industry Part 2

Product Placement Opportunities for Vancouver Businesses

One way businesses in Vancouver can benefit from the city’s thriving film industry is through product placement. Having your products or services featured in a movie or TV show filmed in Vancouver can lead to widespread visibility, brand recognition, and ultimately, an improved bottom line.

Product placement involves showcasing a brand’s product within the narrative of a film or series. This method of marketing is highly effective because it integrates the product seamlessly into the storyline, providing exposure without overt advertising. For example, if your business sells a trendy product, it can be placed in a scene where actors use it naturally, giving your brand a spotlight that feels organic and authentic.

Businesses can also work directly with production companies to have their locations featured on-screen, whether it's a local coffee shop where characters meet or a clothing brand worn by the stars. Such exposure can attract customers who have seen your product or space in popular media.

To get started with product placement, reach out to local filmmakers or production companies. Vancouver has a well-established film and TV industry, and many productions seek to feature local businesses. By building relationships with these companies, you can secure your spot in front of new audiences, both locally and internationally.

Chris Sturges, Business Development Director for

Suspiciously Convenient Productions Inc

Contact: chris@suspiciouslyconvenient.com

Tags: #Film Industry #Local Business #Vancouver #Vancouver Films
#HollywoodNorth #ProductPlacement #BrandVisibility