In the fast-paced digital world, video content is the most engaging form of communication. A report by Forrester Research found that video content is 50 times more likely to drive organic search results than text alone. With attention spans getting shorter, the key is to create short, impactful videos that deliver a clear message in under 30 seconds.

Take Dollar Shave Club as an example. Their now-famous 90-second video went viral and led to over 12,000 new customer sign-ups within two days. The video’s success was driven by its humor, simplicity, and clear call to action. Even if you’re not aiming for viral fame, creating concise videos that highlight the benefits of your products or services can significantly boost engagement and conversion rates.

To maximize the impact of your videos, focus on storytelling. Whether it’s showcasing a customer’s success, offering a product demo, or sharing a behind-the-scenes look at your company, videos offer a unique way to connect with your audience.

With platforms like YouTube and Instagram favoring video content in their algorithms, and the "TikTok-ification" of social platforms in general, now is the perfect time to invest in short, compelling videos that keep viewers coming back for more.

Video content is not just a trend—it’s a powerful tool to capture your audience’s attention and drive action in a matter of seconds.

Have you tried video yet to engage your audience?

There are amazing tools that will help you create a ton of shorts with very little effort.

The only question is. What story will you tell?

Jacob McGill CEO @ 8020 Media Inc

Tags: #Business Growth #Jacob McGill #improving content #Storytelling

#adding video

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