The Importance of Authenticity in Networking

In a world where business relationships are often built on first impressions and quick exchanges, authenticity is the key to making meaningful, lasting connections. Networking isn’t just about collecting contacts—it’s about building trust, credibility, and relationships that can lead to long-term opportunities. Whether meeting new people at industry events, connecting on social media, or engaging in casual conversations, being genuine sets you apart in a sea of transactional interactions.

Authenticity in networking means showing up as your true self rather than trying to impress others with a scripted pitch or exaggerated accomplishments. People are naturally drawn to those who are real, relatable, and honest about their experiences, challenges, and aspirations. When you approach conversations with sincerity, others can sense it—and that makes them more likely to trust and engage with you. Rather than focusing on selling yourself or your business, a better approach is to listen, ask thoughtful questions, and find common ground. Relationships built on authenticity tend to be stronger because they are based on mutual respect rather than hidden agendas.

One of the biggest mistakes people make in networking is trying to be someone they’re not, whether by using overly formal language, inflating their expertise, or pretending to know more than they do. While this might create a short-term impression, it often leads to superficial connections that don’t stand the test of time. True networking success comes from being honest about your strengths while also being open about areas where you’re still learning. A willingness to ask for advice or collaborate with others demonstrates confidence and humility—two qualities that make people more likely to want to work with you.

Another aspect of authenticity in networking is consistency. Being genuine isn’t just about how you present yourself in conversations—it’s about following through on your commitments, staying true to your values, and maintaining the same level of sincerity across all interactions. If you promise to send a helpful resource, make an introduction, or follow up with a conversation, doing so reinforces trust. People appreciate reliability, and keeping your word strengthens your reputation as someone worth knowing.

Authentic networking also means focusing on giving rather than just receiving. Instead of approaching connections with the mindset of “What can this person do for me?” consider, “How can I add value to this relationship?” Whether it’s sharing knowledge, making a useful introduction, or simply being a supportive connection, generosity in networking creates goodwill and strengthens professional relationships. Over time, these genuine interactions lead to opportunities that feel organic rather than forced.

In the end, authenticity is what transforms networking from a superficial exchange into a meaningful and rewarding experience. The strongest business relationships aren’t built on perfectly crafted pitches or rehearsed interactions but on trust, honesty, and mutual respect. When you show up as yourself, you don’t just make connections—you build relationships that have the potential to grow into valuable partnerships, friendships, and opportunities that last far beyond a single event.

Let’s Keep Talking:

Jenny is a business insurance broker with Waypoint Insurance. She can be reached at 604-317-6755 or jhansen@waypoint.ca. Connect with Jenny on LinkedIn at https://www.linkedin.com/in/jenny-holly-hansen-365b691b/.  Connect with Jenny at BlueSky: https://bsky.app/profile/jennyhollyhansen.bsky.social

Let’s Meet Up:

Jenny Holly Hansen is a cohost with Chris Sturges of the Langley Impact Networking Group. You are welcome to join us on Thursday’s from 4pm to 6pm at: Sidebar Bar and Grill: 100b - 20018 83A Avenue, Langley, BC V2Y 3R4

Tags:  #Jenny Holly Hansen #Lasting Connections #Consistency #Griver's Gain #Generosity #Genuine Interactions