WRN News Vancouver Profile: Greg Lui

Welcome Greg Lui, Co-Founder of Leilani Fine Tea, to the WRN News Vancouver. Greg is celebrated across North America as a preeminent tea specialist and marketing consultant, boasting an impressive array of 218 international accolades from the Global Tea Championship over the last decade.

A graduate of Simon Fraser University with a degree in Marketing and Communications, and holding a diploma in Communication Design from the Vancouver Film School, Greg is well-equipped with academic and practical knowledge. He is accredited as a "Chartered Tea Master" (PRC), "Certified Tea Master" (ITMA), and "Certified Tea Blender" (ITMA).

Greg is recognized as a trailblazer in product branding and retail brand management within Canada. He has significantly influenced the specialty coffee and tea sectors, pioneering the market segmentation of premium loose teas by quality and co-creating the innovative flowering tea concept over eighteen years ago.

Before his tenure at QTrade Teas, Greg's dynamic career included leadership roles at major brands like Folgers Coffee, Starbucks Coffee, and Blenz Coffee, contributing over two decades of integrated marketing expertise. He has also penned over 10 articles for prominent business and trade publications, such as Business-In-Vancouver and The Tea Journal. Greg continues to share his extensive knowledge as a regular speaker at major international coffee and tea conferences, including Coffee Fest and the World Tea Expo.

Discover more about Greg's contributions and insights:

Tags: #Robert Skinner #Greg Lui #Business Profile #WRN Profile #Tea

Share this article
The link has been copied!